Free! Why $0.00 Is the Future of Business
Free! Why $0.00 Is the Future of Business – Wired’s Editor in Chief Chris Anderson believes that every business that becomes digital eventually becomes free.We have become accustomed to getting things for free that we used to pay for (long distance service, newspaper articles). On the other hand, we now pay for things that we didn’t even dream we’d need (internet access, cell phone service).It is possible that the new model of success is to either offer something for free that others are asking people to pay for, or to invent a new product that people need that they can’t get anywhere else that they would be willing to pay for. Either way, we have no choice but to adapt.
“Free! Why $0.00 Is the Future of Business” is a book I’ll be adding to my reading list.
