10 ways to think about and identify your brand

1. Your company’s brand is the part of what you do that nobody talks about because it is so obvious. 2. Your brand is not what you say that it is, it is the experience the customer has when they interact with your company. 3. The success of a brand can be measured by the difference in the customer’s expectations and their experience in interacting with your company. 4. Your brand is not a product, packaging or design; it is the personality with which those things are delivered. 5. Your... Read The Rest →