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10 ways to think about and identify your brand

1. Your company’s brand is the part of what you do that nobody talks about because it is so obvious. 2. Your brand is not what you say that it is, it is the experience the customer has when they interact with your company. 3. The success of a brand can be...

Free! Why $0.00 Is the Future of Business

Free! Why $0.00 Is the Future of Business – Wired’s Editor in Chief Chris Anderson believes that every business that becomes digital eventually becomes free.We have become accustomed to getting things for free that we used to pay for (long distance...