How Gen-Y Startups Use Social Media to Shatter the Status Quo

How Gen-Y Startups Use Social Media to Shatter the Status Quo – One key advantage for Gen-Y in this economy is the ability to move as fast as or faster than the market. Without having to climb corporate ladders to get new projects and ideas approved, Gen-Y entrepreneurs are taking an approach that allows their users to test their ideas and provide feedback. While companies like Microsoft spend years on research and testing before unveiling new products to the public, Gen-Y entrepreneurs have decided that they can capitalize on present... Read The Rest →

5 Hard Questions You Should Answer Before Starting a New Project

Skelliewag.org » 5 Hard Questions You Should Answer Before Starting a New Project – If you want a new website or a new design, but don't know where to start, don't quite have specific goals for it yet, and don't have any idea how much time it will require, you can save yourself time and effort by thinking through some of the answers to these questions. For so many of the projects I have been a part of, clients discover that once we get started, the ideas start to flow,... Read The Rest →

10 ways to think about and identify your brand

1. Your company’s brand is the part of what you do that nobody talks about because it is so obvious. 2. Your brand is not what you say that it is, it is the experience the customer has when they interact with your company. 3. The success of a brand can be measured by the difference in the customer’s expectations and their experience in interacting with your company. 4. Your brand is not a product, packaging or design; it is the personality with which those things are delivered. 5. Your... Read The Rest →

louisgray.com: What Is This Real-Time Thing, And Where Is It Going?

louisgray.com: What Is This Real-Time Thing, And Where Is It Going? – Real-time communication will eventually become a core aspect of a company's online presence and a measure of business legitimacy just as the presence of a website used to do in the past decade. Instead of your website serving as a single location for information about your company, real-time information will be served to visitors in a multitude of formats including rss, twitter, and real-time live interaction. "Visitors" will become "friends" or "followers" and the quality of the content... Read The Rest →

Free! Why $0.00 Is the Future of Business

Free! Why $0.00 Is the Future of Business – Wired’s Editor in Chief Chris Anderson believes that every business that becomes digital eventually becomes free.We have become accustomed to getting things for free that we used to pay for (long distance service, newspaper articles). On the other hand, we now pay for things that we didn’t even dream we’d need (internet access, cell phone service).It is possible that the new model of success is to either offer something for free that others are asking people to pay for, or to... Read The Rest →

 
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