Why marketers have trouble with full-duplex social technology – It’s about taking time to engage in two-way rather than one-way conversations with your customers. But you need to have people in place to monitor and respond. This will take some time, but...
How Gen-Y Startups Use Social Media to Shatter the Status Quo – One key advantage for Gen-Y in this economy is the ability to move as fast as or faster than the market. Without having to climb corporate ladders to get new projects and ideas approved, Gen-Y...
The Six Steps to Creating Fame With Social Media – Laura Roeder grew up using social media. Here she outlines in plain language a basic plan for creating fame through social media in a brief video series worth watching.
1. Your company’s brand is the part of what you do that nobody talks about because it is so obvious. 2. Your brand is not what you say that it is, it is the experience the customer has when they interact with your company. 3. The success of a brand can be...