Why marketers have trouble with full-duplex social technology – It’s about taking time to engage in two-way rather than one-way conversations with your customers. But you need to have people in place to monitor and respond. This will take some time, but...
How Gen-Y Startups Use Social Media to Shatter the Status Quo – One key advantage for Gen-Y in this economy is the ability to move as fast as or faster than the market. Without having to climb corporate ladders to get new projects and ideas approved, Gen-Y...
The Six Steps to Creating Fame With Social Media – Laura Roeder grew up using social media. Here she outlines in plain language a basic plan for creating fame through social media in a brief video series worth watching.
louisgray.com: What Is This Real-Time Thing, And Where Is It Going? – Real-time communication will eventually become a core aspect of a company's online presence and a measure of business legitimacy just as the presence of a website used to do in the past...