How Gen-Y Startups Use Social Media to Shatter the Status Quo – One key advantage for Gen-Y in this economy is the ability to move as fast as or faster than the market. Without having to climb corporate ladders to get new projects and ideas approved, Gen-Y entrepreneurs are taking an approach that allows their users to test their ideas and provide feedback. While companies like Microsoft spend years on research and testing before unveiling new products to the public, Gen-Y entrepreneurs have decided that they can capitalize on present needs by getting their products and services out to the public as quickly as possible.
