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  • louisgray.com: What Is This Real-Time Thing, And Where Is It Going? – Real-time communication will eventually become a core aspect of a company's online presence and a measure of business legitimacy just as the presence of a website used to do in the past decade. Instead of your website serving as a single location for information about your company, real-time information will be served to visitors in a multitude of formats including rss, twitter, and real-time live interaction. "Visitors" will become "friends" or "followers" and the quality of the content delivered will eventually determine the type and quality of engagement and conversation we expect from our followers. By reading news, articles, information about products, people, and companies in real time with tools such as rss and twitter it is possible to receive exactly what you want and the most recent information in a click or two. Think about it: websites, radio, and tv will seem like old news, email will seem slow and outdated. We will see more of this. Prepare for change. Yes, again.