Dance Place is a center for dance in DC presenting performances of different dance styles every weekend, classes for youth and adults, and community programs. This design balances organizational needs with user experience by highlighting the two key areas users visit: performance and class information, along with highlighting the organizations’ greatest challenge: attracting and retaining members and donors.
Images are used throughout the design to convey the diversity of programming and styles of dance taught and presented. Images and video provide visual rather than descriptive information about performances and classes.
Other features include the use of twitter and Facebook feeds, animated mouseover captions, interactive performance and class calendars. SEO optimization was accomplished through research, development and implementation of specific keywords based on Google Analytics data from previous years and research of competing keywords for similar organizations.